Huffington Magazine Issue 10 | Page 90

HUFFINGTON 08.19.12 PROGNOSIS UNCLEAR older people, and excluded coverage for major expenses like maternity care. A key way the law makes this possible is the individual mandate that nearly everyone obtain health care coverage, which will push younger, healthier people with low medical costs to pay into the system. Although the industry should benefit from access to millions of new customers — many of whom will receive tax credits — no one really knows what this new market for individual health insurance is going to look like. The health insurance industry is weighing these considerations as companies try to determine how to design their new products and how much to charge for them. “Whether or not the costs are affordable will be very dependent on whether individuals who are young and healthy purchase coverage,” Karen Ignagni, the president and CEO of the trade group America’s Health Insurance Plans, said at a conference hosted at the National Press The exterior of the Johns Hopkins Hospital on Aug. 7.