HSE - Page 36

INNOVATION SHOWCASE 2016 SOCIAL MEDIA CAMPAIGN D uring the campaign we generated a massive amount of engagement and helped to create a real buzz around the event in the days leading up to it. Throughout the campaign we generated massive brand awareness and generated over 1.8 million impressions. Over 11,000 people clicked through to the site in the lead up to the event. Overall this led to over 3,200 sign ups to the event over the 2 days of the innovation showcase. 1.8 Million People Reached 11,000 Website Visitors #EH2030 in numbers… 1 week, 2100+ attendees, 40+ hours of content, 80+ speakers , 6000+ tweets, one happy #ehealthireland team. 969 (WOW) - @appitizedhealth 3,000 Event Sign Ups