HP Innovation Journal Special Edition: Retail Transformation | Page 37

Hackers do not rest,
and neither do we.
keyboards to printers and touch screens—all connected
through ports. HP provides the ability to selectively disable
ports to prevent any nefarious attempts to gain access to a
system with an unauthorized device. With 7th and 8th gen-
eration Intel ® processors, HP’s devices have power through
peak usage adding a layer of durability important to keeping
devices up and running.
The HP Engage family of point of sale devices have also
inherited quite a few of the advanced features from the
HP commercial line of personal computers. For example,
a BIOS-level attack could grant access to a machine before
other defenses have a chance to defend at the operating
system level. HP has proprietary technology to protect
against this: if a BIOS-level attack corrupts the system,
the HP Sure Start 3 feature compares the actively running
BIOS to a hidden, approved version for inconsistencies,
and self-heals in the event of a discrepancy.
HP Engage point of sale systems also have the ability to sup-
port and enable features like Device Guard 4 , which allows an
IT department for a business to whitelist only the applica-
tions approved for use on a given device. This prevents any
unauthorized application from running on the system.
At the identity security level, HP devices have the ability to
support Credential Guard⁴ which protects the identity of
employees signing into the system, ensuring the security of
Personally Identifiable Information. HP has also developed
strong multi-factor authentication mechanisms—including
biometric fingerprint readers to authenticate employees—
making our devices significantly more secure than single,
non-hardened “login and password” features.
And at the data security level, there are self-encrypting drives,
and many other features across the HP point of sale product
lines that are designed to help ensure high data security.
There’s no stopping point for these protective measures.
Hackers do not rest, and neither do we. We are constantly
updating features to create additional security for every
generation of HP devices and the information customers
store on them.
This is the harsh reality in the new
paradigm of data breaches. But it’s
not all an impending storm—there
are new defenses and secure design
strategies in new technology geared
to repel, protect against and prevent
these attacks.
The increased vulnerabilities that naturally emerge from a
larger, more interconnected business space don’t have a single
solution. HP can help protect the data that flows through point
of sale environments with constantly evolving technology.
Businesses using our technology can feel secure knowing that
they are taking every precaution while seeking out new and
innovative defense strategies to protect customer data and
maintain a sterling reputation.
1. Security Intelligence, 2017 Cost of Data Breach Study, June 20, 2017.
2. Verizon, 2018 Data Breach Investigations Report, April 10, 2018.
3. HP Sure Start Gen4 is available on HP Elite and HP Pro 600 products
equipped with 8th generation Intel® processors.
4. M icrosoft Device Guard and Credential Guard are available with Mic-
rosoft Windows 10 IoT Enterprise 2016 LTSB delivered from HP or
to customers with a volume license to use Windows 10 Enterprise.
Microsoft Device Guard and Credential Guard are not available with
Windows 10 Pro. The installation of Windows 10 Enterprise and Mic-
rosoft Device Guard and Credential Guard is available through HP
Configuration and Deployment Services.
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