HP Innovation Journal Special Edition: Retail Transformation | Page 31

PARTNERSHIPS THAT ARE GOOD
FOR BUSINESS AND THE PLANET
CHRISTOPH SCHELL
President, 3D Printing and Digital Manufacturing, HP
STEPHANIE DISMORE
Vice President and General Manager, Americas Channels, HP
There is an aphorism that states,
“a rising tide lifts all boats.”
The phrase, popularized by U.S. President John F. Ken-
nedy, describes the idea that when an economy is doing
well, everyone participating in that economy benefits.
That same philosophy can be applied to sustainability.
For example, when we improve air quality by reducing
the emission of pollutants, people everywhere can—both
literally and figuratively—breathe easier.
In business, sustainability efforts can produce similar
results, by reducing environmental impacts, improving
working conditions, and opening up greater economic
opportunities. All of which positively impact the lives of
people around the world.
Forward-thinking companies recognize the long-term
benefits of sustainability to themselves, their partners,
and their customers—and have embedded sustainability
into their business strategies. They also know that work-
ing with liked-minded companies can only strengthen
their efforts, while demonstrating to other businesses that
sustainability is a winning proposition.
BUILDING A MORE CIRCULAR ECONOMY
At HP, we are reinventing the way our products are designed,
manufactured, used, and recovered, as we strive to create a
more efficient, low-carbon circular economy. In building a
more sustainable “make, use, reuse” model for our products,
our partners will have an important role to play.
Retail partners like Staples, Best Buy, Office Depot, Office
Max, and Walmart work closely with us to market and sell
our energy-efficient lines of personal systems and printers
via their retail outlets and online stores. They also help us
close the loop by offering in-store take-back and recycling
services for our print cartridges and/or hardware through
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