HP Innovation Journal Special Edition: Retail Transformation | Page 3

IN THIS ISSUE
— R E TA I L T R A N S F O R M AT I O N —
The state of retail is ever-changing, constantly driven toward new frontiers by savvy consumers. To meet
their demands, businesses must create exciting, engaging experiences while optimizing for convenience—the
ultimate in immersion with a personal touch. This special edition of the HP Innovation Journal explores the ways
in which HP is transforming the retail experience through flexible point of sale solutions, mobility by design, and
printing approaches well beyond the traditional. We’ll also examine how strategic evolution of the supply
chain helps retailers keep pace, and highlight the vital device and system security features that protect
and strengthen customer relationships.
— 3 — 7 — 15 — 19
THE FUTURE OF RETAIL THE POWER OF
PERSONALIZATION CANVAS ON A CAN EXPERIENTIAL
RETAILING
Enabling experience and
engagement
When a product on the
shelf calls your name
The art of designing craft
beer labels
Mobile’s role in connecting
to the consumer
— 23 — 29 — 33 ­­— 37
POINT OF SALE
INVESTMENT PARTNERSHIPS
THAT ARE GOOD
FOR BUSINESS
AND THE PLANET WITH DATA BREACHES
ON THE RISE, HP POINT
OF SALE SYSTEMS
OFFER PROTECTION PRINTERS THAT
PROTECT
Rethinking traditional
approaches to acquisition,
maintenance and enhancement
C A S E S T U DY
— 10
DAVID s TEA
Infused with innovative
retail technology
Comprehensive HP
security solutions