HP Innovation Journal Special Edition: Retail Transformation | Page 23

How to make
mobility a
differentiator
STEP 1
Ensure your Wi-Fi network, hardware
and software are in place and flawlessly
operational.
STEP 2
Train associates with mobile best practices
and headquarters’ processes.
STEP 3
Test and learn mobile functionality over
time in an iterative process. Don’t be afraid
to fail fast!
STEP 4
features can immediately enhance the in-store experience,
providing the shopper with personalized product recom-
mendations and promotions and discounts based on that
shopper’s history. In-store appointments can be sched-
uled, and loyalty awards bestowed, tracked and tallied.
And for the trend-watching shopper, a well-designed app
can reveal new or best-selling items.
To be sure, mobile technology requires associate collabo-
ration and ongoing management to supercharge the store.
But the opportunity is worth the work. Some retailers have
seen upwards of 25 percent increase in sales per transac-
tion when mobile is used, according to IHL’s “Mobile POS
in North America: Mainstream and Moving Up” report.
Assess metrics over time to determine what
produces customer benefits and financial
results, as well as what hardware, software,
infrastructure or training needs to be added.
Remove or add functions.
STEP 5
Invest in improvements to drive more
financial growth and deliver additional ROI.
For smooth adoption and long-term success, an iterative
approach is ideal for a mobile solution rollout. Store associ-
ates get the time they need to adjust to the new workflow,
while operating system upgrades are planned and imple-
mented in the background. Meanwhile, the system remains
flexible to adapt to the retailer’s evolving business and IT
priorities, as well as to the most pivotal elements of all:
shoppers’ changing needs and expectations.
This overview created in collaboration with Retail Info Systems.
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