HP Innovation Journal Special Edition: Retail Transformation | Page 13

C A S E S T U DY
DAVIDsTEA believes that tea
is a journey where fun, wellness,
and knowledge never end.
DAVIDsTEA has had its milestones of success over the
years—launching and opening their first store in 2008,
expanding to the United States in 2011, and reaching over
200 stores opened in 2016. Their approach to the cus-
tomer experience is a belief that tea is a journey where fun,
wellness, and knowledge never end.
Their storefront and technology are no different. With
over 100 types of tea and the largest collection of organic
teas and infusions in North America, the retail brand’s
main intention of bringing quality tea and above-and-be-
yond service to their customers is, and needed to remain,
consistent across their store expansions.
“It’s no secret that we offer a fun and accessible in-store
experience,” says April Sabral, Vice President of Retail
Sales and Store Operations. “As we approached our 10th
anniversary, we needed to find a way to simplify the shop-
ping experience for our educated fan base who know what
they like and visit our stores to purchase their favorite
blends, or even a single cup.”
ELEVATING THE CUSTOMER EXPERIENCE
Always looking to enhance their tea storytelling through
innovative store design, DAVIDsTEA recently tested a new
store concept with cutting-edge fixtures and an increased
selection of pre-packed tea. DT 2.0 was designed to better
accommodate customers according to their purchasing
habits, particularly those in a rush, but they needed the
technology to support it.
Any new workstation considered for their POS system
would need to play a pivotal role in being able to stream-
line store flow. This pilot refresh wasn’t just about
appearances or the front-end experience, either. The
retailer was also revamping its Microsoft Dynamics ERP,
which meant making software decisions that would sup-
port its growth in the future.
BREWING A NEW STANDARD
DAVIDsTEA’s continued interest in the new products in
HP’s PC portfolio has grown year over year, always want-
ing to test the new devices and models, and eventually
resulting in the adoption of HP printers.
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