HP Innovation Journal Issue 15: Summer 2020 | Page 45

LOCAL FOODS
BENJY LEVIT, OWNER
HOUSTON, TEXAS
“I saw a real need
for fresh fruits
and vegetables
in our
neighborhoods.
The market
is our most
significant
pivot.
”
Shopkeeper tip: Don’t be afraid
to pivot your business; it can
invigorate your customer base
and be a creative challenge.