HP Innovation Journal Issue 14: Spring 2020 | Page 9
HP’s President of Imaging, Printing & Solutions talks about
the future of the industry and how the business he helms will
be at the forefront of this decade’s tech revolution.
Q: When you look across the entire tech
Q: What are the biggest changes we can expect to
landscape, what intrigues you most? see as digital printing disrupts industries?
What we see is that seamless, proactive, and personalized
experiences matter most. As everything is more connected
with sensors constantly passing information back and forth
and learning from each other to build capabilities, it makes
our own experience easier and more powerful. Imagine
teams around the world producing and innovating together
in new ways to make us stronger and help us learn both in
digital and physical forms. Print brings analog into the realm of technology
to enable people to fully experience it in vibrant,
meaningful ways. You can see this already in the global
manufacturing sector, where the companies adopting
3D printing are more competitive, productive, and
sustainable. We see digital printing having the same
impact across all industries.
As technology continues to self-teach and automate, it’s
up to us to ensure all our innovations are developed in the
service of humanity. I am most proud of and intrigued by
work that is made for the benefit of all. With advancement in digital printing we are helping people
create what matters most to them; helping businesses
securely optimize the flow between printed output and
digital workflows; helping brands engage their customers
in new, unique ways; and helping industries innovate. One
clear example of this market development is Smart App
adoption. As the computing market shifts to a more mobile
platform, the print model needs to shift accordingly. The
app is used on a monthly basis by more than 23 million
users. There has been a 100% increase in pages printed
using the app year-over-year, and over 600,000 new
printers were set up using the app in the past year.
Q: You came into this role at a time of great
transformation at HP. What’s most exciting about
the future of print?
I am excited to lead the print organization at such a
tremendous time of innovation, where the need for
printing to add human value is growing in significance.
We are taking advantage of shifting market trends such
as accelerating contractual commitments and offering
greater customer value and experience through products
and services. There is a $200 billion market opportunity
with print innovation, tailored home and office customer
experiences, and our 3D printing and graphics
technology. We’re printing on-demand, personalized
materials, operationalizing workflows, and digitally
manufacturing 3D parts with pinpoint precision.
We are evolving product designs that keep up with
changing customer requirements; building intelligent
ecosystems; accelerating the “as a service” model for
print; building on our security leadership and delivering
through a segment-of-one, go-to-market approach with
sustainability at the core of everything we do.
Q: What are the benefits for consumers?
Q: How will our printers be more secure?
Cybersecurity is a top concern for all businesses, from the
largest enterprises to the newest startups, and HP delivers
the latest and most innovative security technology. Our
HP printers and MFPs are designed from the ground up
with security as a key requirement. In-depth detection
and protection along with automated self-healing and
auto-recovery are layered natively in the device itself.
The benefits for our customers include behavior-based
malware detection in device memory and monitoring
of outbound network connections (instead of signature-
based, which only identifies known malware), multi-factor
authentication, automatic run-time intrusion detection,
integrated self-healing BIOS, remote wipe and restore,
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