HP Innovation Journal Issue 14: Spring 2020 | Page 9

HP’s President of Imaging, Printing & Solutions talks about the future of the industry and how the business he helms will be at the forefront of this decade’s tech revolution. Q: When you look across the entire tech Q: What are the biggest changes we can expect to landscape, what intrigues you most? see as digital printing disrupts industries? What we see is that seamless, proactive, and personalized experiences matter most. As everything is more connected with sensors constantly passing information back and forth and learning from each other to build capabilities, it makes our own experience easier and more powerful. Imagine teams around the world producing and innovating together in new ways to make us stronger and help us learn both in digital and physical forms. Print brings analog into the realm of technology to enable people to fully experience it in vibrant, meaningful ways. You can see this already in the global manufacturing sector, where the companies adopting 3D printing are more competitive, productive, and sustainable. We see digital printing having the same impact across all industries. As technology continues to self-teach and automate, it’s up to us to ensure all our innovations are developed in the service of humanity. I am most proud of and intrigued by work that is made for the benefit of all. With advancement in digital printing we are helping people create what matters most to them; helping businesses securely optimize the flow between printed output and digital workflows; helping brands engage their customers in new, unique ways; and helping industries innovate. One clear example of this market development is Smart App adoption. As the computing market shifts to a more mobile platform, the print model needs to shift accordingly. The app is used on a monthly basis by more than 23 million users. There has been a 100% increase in pages printed using the app year-over-year, and over 600,000 new printers were set up using the app in the past year. Q: You came into this role at a time of great transformation at HP. What’s most exciting about the future of print? I am excited to lead the print organization at such a tremendous time of innovation, where the need for printing to add human value is growing in significance. We are taking advantage of shifting market trends such as accelerating contractual commitments and offering greater customer value and experience through products and services. There is a $200 billion market opportunity with print innovation, tailored home and office customer experiences, and our 3D printing and graphics technology. We’re printing on-demand, personalized materials, operationalizing workflows, and digitally manufacturing 3D parts with pinpoint precision. We are evolving product designs that keep up with changing customer requirements; building intelligent ecosystems; accelerating the “as a service” model for print; building on our security leadership and delivering through a segment-of-one, go-to-market approach with sustainability at the core of everything we do. Q: What are the benefits for consumers? Q: How will our printers be more secure? Cybersecurity is a top concern for all businesses, from the largest enterprises to the newest startups, and HP delivers the latest and most innovative security technology. Our HP printers and MFPs are designed from the ground up with security as a key requirement. In-depth detection and protection along with automated self-healing and auto-recovery are layered natively in the device itself. The benefits for our customers include behavior-based malware detection in device memory and monitoring of outbound network connections (instead of signature- based, which only identifies known malware), multi-factor authentication, automatic run-time intrusion detection, integrated self-healing BIOS, remote wipe and restore, 7