HP Innovation Journal Issue 14: Spring 2020 | Page 53

HP ink cartridges sent in by customers all over North America are sorted by type, stripped of non-plastic materials, and then converted into raw plastic for use in new HP products. It is an efficient system, but a scarcity of raw material and a lack of recycling infrastructure are major obstacles in the way of HP’s goal to increase the recycled content of products, Jackowski says. As HP and Sims work to increase supplies, they are also trying to increase awareness about the importance of recycling, an effort that includes the La Vergne facility. Shaun Burton, a machine operator at the facility who is also a graphic designer, has been fascinated to learn how ink cartridges are made and how the recycling process works. “I care about the earth, and it only makes sense to try to take care of where we are,” he says. “Having a job that supports me and at the same time puts recycling at the center and helps the earth—that’s a good feeling.” INNOVATING TO CLOSE THE LOOP To achieve its ambitious recycling goals, HP and Sims have turned to creative thinking and technological innovations. It’s fairly simple to melt cartridges and printers into lower-quality material that can be used to make flowerpots, park benches, and other non-tech products. But HP has spent more than a decade developing an expanded recycling program, a disassembly strategy, and other innovations for turning used plastic into new high-quality plastic that can meet HP’s demanding standards for printing products. Developing the recipe for HP’s first recycled plastics took five years, Zimmer says. Based on that experience, HP was able to develop its second-generation recycled cartridges with just three years of work. The recipe for recycled printers like the HP Tango Terra came together in one year. The printer, which HP describes as “the world’s most sustainable home printing system,” is the company’s first to be certified as Carbon Neutral. It comes in plastic-free packaging, with instructions printed on the box instead of on extra paper. When customers purchase the HP Tango Terra, they also receive a pack of HP’s deforestation-free paper, certified by the Forest Stewardship Council. 51