HP Innovation Journal Issue 14: Spring 2020 | Page 51

Amid humming machinery, beeping forklifts, and the steady work of employees in safety gear, spent HP ink cartridges enter their afterlife—a very productive one. On a typical day at HP’s recycling plant in La Vergne, Tennessee, about half an hour outside of Nashville, workers in orange vests and steel-toed shoes load cartridges onto conveyor belts. Others remove extraneous materials from the line of cartridges gliding by, ensuring they are disassembled in a way that maximizes the reuse of their components. As the employees work, they are also helping to usher in a transformation in the printing industry—away from sending printers and cartridges to landfills, and instead integrating them into a circular economy that reuses materials again and again. HP is on the cusp of the transformation, with an ambitious goal for all of its personal systems and print products to contain at least 30% recycled plastic by 2025. With its current portfolio at 7%, HP is taking steps to push the limits of technical innovation in recycling. “The way we are going to get there is to figure out how we can recapture all the material we are putting out into the world and reuse every single bit of it,” says Ellen Jackowski, Global Head of Sustainability Strategy & Innovation at HP. At HP’s recent Innovation for Sustainable Impact Summit in Nashville, Jackowski announced the release of the HP Tango Terra, which hits the 30% recycled target and uses cartridges that contain up to 73% recycled materials. HP’s recycling effort also includes about 400 employees who work at the La Vergne facility’s two buildings, which are located across the street from each other and managed by Sims Recycling Solutions. One plant processes cartridges, and the other processes hardware, including printers and laptops. One of those employees, Tania Damaso, has worked at the recycling facility for about a year. She says that staff meetings always include information about recycling, and she likes that her job keeps plastic out of the environment. “This is the earth,” she says. “We have to take care of it.” FROM OLD TO NEW The recycling chain for HP cartridges begins with customers, who have multiple options for sending their used cartridges into the circular system through the HP Planet Partners return and recycling program, which operates in 76 countries and territories around the world. People can use pre-addressed recycling envelopes. They can order free cardboard boxes from HP. Or they can drop cartridges off at stores, including Staples, Office Depot, Walmart, and Best Buy. Customers who take the time to mail or drop off their used cartridges instead of throwing them away are essential players in HP’s recycling goals, says Shelley Zimmer, Sustainable Impact Program Manager at HP. “It demonstrates to me how much people care about the environment and about doing their individual part to make a difference,” she says. Inside a cavernous warehouse at the La Vergne plant, thousands of cartridges fill large cardboard boxes, which line the floor and fill the shelves of 30-foot-tall steel racks. The cartridges have been sent in by customers in Canada, Latin America (cartridges from Brazil are recycled in São Paulo), and around the United States. Damaso and her coworkers send the cartridges into a high-speed sorting line, where a conveyor belt carries different inkjet cartridge types beneath a high-definition camera, which funnels them into pathways with cartridges of the same type. The machine can distinguish up to 12 types of cartridges and sorts as many as 300 a minute, using artificial intelligence and machine learning to achieve about a 98% accuracy rate. As the cartridges move down the belt they are blown by air jets into a grid of boxes, separating them by type. Some cartridges then go through the reverse engineering process that disassembles cartridges, component by component. Labels come off. Lids are removed and dropped into a bin for recovery. Foam is removed. Flexible circuits and the printhead are removed, and the plastic is dropped into a bin to be combined with plastic from the recovered lids. 49