HP Innovation Journal Issue 14: Spring 2020 | Page 10

and Common Criteria Certified whitelisting, which
protects firmware. The result is proactive and automated
protection, expeditious remediation, and uninterrupted
compliance with security policies.
Q: How will they be more sustainable?
Responsible innovation has always been a part of HP’s
DNA. From our supply chain to our technology and
service offerings, we strive to create a circular, low-carbon
economy. HP is creating a future for printing that is forest
positive, carbon-neutral, supports a circular economy, and
puts safety first. We’ve introduced the HP Sustainable
Forests Cooperative and announced a forest conservation
partnership with the World Wildlife Fund, as well as
invested $200 million in water-based ink technologies for
printing digitally on corrugated packaging and textiles.
We’ve reduced energy consumption and emissions with
more efficient products such as business printers with
HP PageWide technology, which uses up to 84% less
energy than laser printers. The Tango Terra printer is
made with 30% closed-loop recycled plastic, and Original
HP ink cartridges contain 80% recycled content. We’ve
already reached 100% renewable electricity use in our US
operations, and as of June were at 47% globally.
TUAN TRAN, President of Imaging, Printing & Solutions
Everything we design, deliver, and recover enables
our customers to drive growth while shrinking
their carbon footprint. I’m excited to play a role in
transforming the industry.
Q: When it comes to innovations in printing and
imaging, what is going to come at the front part of
the decade, and what is still experimental? What
will we see toward the end of the decade?
The only way we can tell an innovation story around print-
ing is to make printing a vital part of the larger technology
narrative. We know that customers rightly expect offerings
to be highly functional and look great. They want prod-
ucts that are more personalized, more intelligent, more
secure, and more sustainable. In addition, they want a
simpler, more convenient, and lower-cost way to print. And
ultimately, they want greater flexibility and choice. Simulta-
neously, we are developing innovative products that disrupt
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HP Innovation Journal Issue 14
industries like publishing, textiles, signage, and labels,
while entering new industries where you might not expect
to see innovation driven by print—like healthcare, beauty,
and fashion. We’ve already seen how our advancements in
3D printing are revolutionizing orthodontics by expediting
the production process of dental aligners.
Also, there is so much room for growth in microfluidics.
While originally developed for our inkjet printers, microflu-
idic technology, which dispenses fluids at a precise particle
level, can allow pharmaceutical companies to expedite
the manufacturing process of drugs and vaccines with
incredible precision and speed. It has untapped potential.