HP Innovation Journal Issue 12: Summer 2019 | Page 7

HP’s vision is to create technology that makes life better for everyone, everywhere. To engineer experiences that amaze—not just for today, but for years to come. This requires a keen understanding of how the world around us is evolving, the global forces that are dramatically changing the landscape of markets and industries, and trends that are reshaping customer expectations. We understand today’s business and our customers’ needs. But like any company, how we grow and succeed long-term will depend on our ability to change, transform, and adapt to the fast-paced world around us. This requires each of us to tap into our inner futurist: to look at trends and signals that point to where things are going and use them to plan and innovate. HP has formalized its analysis and forecasting process into a body of work, released annually, that we call HP Megatrends. Megatrends are major socioeconomic, demographic, and technological shifts that will have a sustained, transformative impact on the world in the years ahead — on businesses, societies, economies, cultures, and our personal lives. They will impact our experiences at home, work, and on the go. Megatrends, in combination with extensive research into disruptive technologies on the rise, provide us with a clearer view of what lies ahead and what new opportunities may unfold for HP, our customers, and our partners. 5