HP Innovation Journal Issue 12: Summer 2019 | Page 26

Younger generations will flock to
urban areas of all sizes, not just for jobs,
but for more convenient living.
BABY BOOMERS AND THE BIG CITY URBANIZATION, UNLIMITED
So where are the older generations in this equation? Some
of the Baby Boomers (a.k.a. Silver Spenders) will move into
cities to be close to younger family members. Others will be
looking for a less-crowded environment and more value for
their money. Many of them will move into the vibrant com-
munities that develop near big cities, or into smaller regional
cities. Of course, they will bring their dollars with them,
which will create more significant business opportunities. Over the next several decades, the mass convergence of
people, machines, and energy in cities all over the world
will create new industry disruptions and challenges to solve,
but it will also offer new avenues of economic opportunity.
By rethinking your investments and strategies, targeting
up-and-coming markets, and understanding shifting
workforces, you can harness the power of the great global
changes that the cities of the future promise to deliver.
THE RISE OF ASIA
Nowhere is this trend of demographic and economic change
more pronounced than in Asia, something we cover in depth
in this issue’s article, “Asia is Redrawing the Global Eco-
nomic Map.” Asia’s growth is not just limited to China and
India, but includes growing economies and rising personal
incomes across Southeast Asia, from Thailand to Indonesia
and the Philippines. From the largest megacities such as
Jakarta to much smaller cities like Ujung Pandang, the rapid
growth in Asia spans cities of all sizes.
1. Oxford Economics & HP Analysis
2. Oxford Economics & HP Analysis
3. Ibid
4. Ibid
5. Oxford Economics Global Economic Model; Bruce Blonigen, Philip H. Knight
Professor of Economics & Dean, University of Oregon; United States Internal
Revenue Service Historical Data; HP Analysis
6. Oxford Economics, World Bank, HP Analysis
7. Oxford Economics & HP Analysis
8. Oxford Economics 2018—Country level Household Income bands 2010-2030
9. Oxford Economics & HP Analysis
10. Oxford Economics, World Inequality Database, HP Analysis
11. IMF, World Bank, BullMarketz.com
12.  The Economist
13. Oxford Economics & HP Analysis
14. HP Analysis
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HP Innovation Journal Issue 12