HP Innovation Journal Issue 11: Winter 2018 | Page 64

COMMUNITY VOICE
MICHELE HUANG
A PJ C ate g o r y M a n a g e r
O f f ice P rintin g S o l utio n s , H P
How has
printing evolved
over time and
how can it help
us excel in the
future, especially
in APJ?
Printing has evolved from a simple one-step paper process
into being part of the digital path of work. Many companies
are slowly evolving processes to reflect the needs of the
mobile workforce and are taking advantage of the cloud for
this. The good news is that this plays to our strengths for
growing our A3 and contractual business, with our strong
suite of solutions ranging from manageability, security,
and mobility to workflow. For APJ, where digitization is
being pursued actively by many countries such as India,
China, and in South-East Asia, the timing is perfect for HP
to step in with our strengthened portfolio of A4 and A3
managed printers, copiers, and solutions, as well as partner
with companies to ensure it is HP technology which
powers this transformation.”
JAMIE NEO
D ire c to r of En gin e e rin g , A PJ S u p p li e s O p e ratio n s , H P
I started my career in print a year after the successful
launch of Deskjet 500. We were responsible for manufac-
turing the inkjet cartridges for these printers in Singapore.
Growing in tandem with print performance, we went on to
manufacture the different generations of Thermal Inkjet
Technology (TIJ) ink cartridges for consumers, business,
and graphics, and moving from 2D to 3D printing. Digital
print in 2D and 3D will bring about a different level of
personalization and customization and will revolutionize
the industry!
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HP Innovation Journal Issue 11