HP Innovation Journal Issue 11: Winter 2018 | Page 62

EMPLOYEE PROFILES How do you see print technology changing human experiences in the future? Print will continue to have a profound impact on our lives as we accelerate into the future. Innovation in print can make people’s lives more connected and enjoyable. At HP, we aim to create devices that seamlessly connect to your life so that you can print whenever you want, wherever you want. Print can also make the world around us more useful. For example, when it comes to graphics, we use Link Technology to give each product its own fingerprint. Whether it’s print production control, track and trace, customer engagement, or behavior tracking, Link enables the visibility of each product end-to-end. You can interact with that unique ID to learn about the product and engage with a brand in real time. PAUL We sat down with two of HP’s Chief Technologists to get their thoughts on the future of print, its effect on our lives, and their advice for aspiring technologists. What about 3D printing? 3D print is just beginning to take off in production applications. HP’s new 3D print technologies for both plastics and metals are bringing breakthrough performance at cost to accelerate this trend. Thanks to 3D print technology, we are able to localize, customize, and personalize products. With local manufacturing, new jobs are being created in new places. We’ll also see parts that perform at a higher level thanks to new materials and new designs. PAUL PAUL BENNING S e n io r Fe ll ow & C h i ef Te ch n o l o gis t , 3 D P rintin g B u sin e s s , H P Paul Benning is Chief Technologist for the newest and fastest-growing of HP’s three global business units. As one of our only two Senior Fellows, he is a leader in the frontiers of technological innovation, scouting for new business opportunities. When he’s not transform- ing the world of 3D print, you can find him skiing with How do Megatrends change our vision of print? With a growing population and changing demographics that skew to middle age and older middle age, we will increasingly depend on technology to drive productivity, tackle health challenges, and improve our quality of life. PAUL his family on Mt. Bachelor in Bend, OR. HP is leveraging our Inkjet microfluidics technology, used to power Inkjet printing, to potentially reinvent 60 HP Innovation Journal Issue 11