HP Innovation Journal Issue 10: Fall 2018 | Page 9

If you are working in the technology industry today— indeed, if you’re working in any industry today—you’ve experienced innovations that were pure science fiction a decade or two ago. You’ve observed firsthand the ways technology is changing the world and reinventing the way people live, work and play. At the same time, people have started to have a profound impact on technology. Consumers are in the driver’s seat, and technology is becoming much more adaptive to deliver the unique experiences they seek. This shift, which is central to our innovation agenda, represents a huge opportunity for us to transform our business and define the future of computing. The Future of Computing: The Road to 2030 9