HP Innovation Journal Issue 10: Fall 2018 - Page 45

Segment’s 2017 State of Personalization Report found that personalized customer experiences increase revenue and brand loyalty. THE PERSONALIZED EXPERIENCE FitStation powered by HP is reinventing the in-store retail experience for shoppers with innovative, end-to-end footwear technology that provides a precise fit and individualized products. The 3D digital foot-scanning platform allows 71% 1/2 of consumers expressed frustration when their shopping experiences have been impersonal. Conversely, when brands make the effort to create personalized experiences and products, nearly half of consumers say they’re likely to become repeat customers. customers to create a profile and choose to receive personalized off-the-shelf insole and shoe recommendations, fully customized 3D printed insoles, or to design their own pair of truly individualized custom footwear. HP’s innovative product portfolio is helping retailers across the world meet the rising expectations of their customers, creating more seamless, authentic and personalized brick-and- mortar experiences. Looking ahead at the changes taking place in retail, the World Economic Forum in its report “ Shaping the Future of Retail for Consumer Industries” forecasts that, over the next 10 years, brick-and-mortar stores will continue to make the largest revenue contribution to multi- channel retailers who provide an evolved value proposition for consumers. Reinventing Go-to-Market 45