HP Innovation Journal Issue 10: Fall 2018 | Page 45

Segment’s 2017 State of
Personalization Report found that
personalized customer experiences
increase revenue and brand loyalty.
THE PERSONALIZED EXPERIENCE
FitStation powered by HP is reinventing
the in-store retail experience for shoppers
with innovative, end-to-end footwear
technology that provides a precise fit
and individualized products. The 3D
71%
1/2
of consumers expressed
frustration when their
shopping experiences
have been impersonal.
Conversely, when brands make
the effort to create personalized
experiences and products, nearly
half of consumers say they’re
likely to become repeat customers.
digital foot-scanning platform allows
customers to create a profile and choose
to receive personalized off-the-shelf
insole and shoe recommendations, fully
customized 3D printed insoles, or to design
their own pair of truly individualized custom
footwear.
HP’s innovative product portfolio is
helping retailers across the world
meet the rising expectations of their
customers, creating more seamless,
authentic and personalized brick-and-
mortar experiences.
Looking ahead at the changes taking place in
retail, the World Economic Forum in its report
“Shaping the Future of Retail for Consumer
Industries” forecasts that, over the next 10
years, brick-and-mortar stores will continue to
make the largest revenue contribution to multi-
channel retailers who provide an evolved value
proposition for consumers.
Reinventing Go-to-Market
45