HP Innovation Journal Issue 10: Fall 2018 - Page 19

HP Sure Start, the industry’s first self-healing BIOS, to HP Sure View, the world’s only integrated privacy screen to protect against visual hacking, or HP Sure Click to contain phishing attacks. This year we announced, yet again, industry-leading security innovation. The new HP EliteBook 800 Series G5 features innovations like HP Sure Run, extending hardware-enforced self-healing to critical security software and processes as well as HP Sure Recover, introducing the first true hardware-based secure automated network- based recovery of an entire operating system, ensuring robust and reliable recovery at machine speed in the face of modern destructive attacks. As the saying goes, if you’re not moving forward, you’re falling behind. Nowhere is this truer than in the work of locking out intruders, locking down data and delivering a positive and empowering work experience. This frees workers to innovate, be curious and be productive, confident that their business and data remain secure and resilient in the face of growing cyber threats. » Old-school security solutions were designed by IT workers for IT workers. Today security must be designed with the modern workforce in mind. Security solutions are enabled by powerful and complex technology—but they must be easy enough for IT admins to deploy and manage and for the end user to navigate and embrace. Staying a Step Ahead of the Bad Guys in Tomorrow ’ s Workplace B ut the need for change in our approach to security goes further. Organizations tend to think about cybersecurity as an operational problem, to be addressed by deploying and managing the right software and network tools in their environment. Yet in today’s threat landscape, choosing a device is already a security decision. Hardware provides the foundation and ground-level security that is increasingly critical to any operating system, software security solutions and robust recovery on and around endpoints. And endpoint devices are on the front line of the cybersecurity battleground, where attackers target both end-user behaviors and unprotected device hardware and firmware. To stay ahead of attackers, we need to always be on the lookout for emerging and future trends in the threat landscape. To this end, we have been investing in security research at HP Labs for over two decades. Recently, we also announced our new HP Security Advisory Board, where a trio of outside experts, with unique firsthand expertise in the world of hacking and the latest developments in security technology and strategies, join our internal chief technologists and lead strategists for cybersecurity to help us be the smartest we can about the future of the threat landscape. See the Security Advisory Board story to learn more about this organization and its vision for tackling cybersecurity. 1 HP, Quantitative Research with WW End Users, 2015. 2 Dimensional Research: Collaboration Trends and Technology, A Survey of Knowledge Workers, August 2015. 3 C Space Primary Proprietary Research with online communities, 2015. 4 PwC, Millennials at Work: Reshaping the Workplace, 2011. 5 Jamie Gutfreund, What Millennials Want in the Workplace (and Why You Should Start Giving It to Them), Jan. 2014. 19