HP Innovation Journal Issue 10: Fall 2018 | Page 19

HP Sure Start, the industry’s first self-healing
BIOS, to HP Sure View, the world’s only
integrated privacy screen to protect against
visual hacking, or HP Sure Click to contain
phishing attacks.
This year we announced, yet again,
industry-leading security innovation. The
new HP EliteBook 800 Series G5 features
innovations like HP Sure Run, extending
hardware-enforced self-healing to critical
security software and processes as well as
HP Sure Recover, introducing the first true
hardware-based secure automated network-
based recovery of an entire operating
system, ensuring robust and reliable recovery
at machine speed in the face of modern
destructive attacks.
As the saying goes, if you’re not moving
forward, you’re falling behind. Nowhere is
this truer than in the work of locking out
intruders, locking down data and delivering
a positive and empowering work experience.
This frees workers to innovate, be curious and
be productive, confident that their business
and data remain secure and resilient in the
face of growing cyber threats.
» Old-school security
solutions were designed by IT
workers for IT workers. Today
security must be designed
with the modern workforce in
mind. Security solutions are
enabled by powerful and
complex technology—but
they must be easy enough
for IT admins to deploy and
manage and for the end user
to navigate and embrace.
Staying a Step Ahead of the Bad Guys in Tomorrow ’ s Workplace
B ut the need for change in our approach to
security goes further. Organizations tend to
think about cybersecurity as an operational
problem, to be addressed by deploying
and managing the right software and
network tools in their environment. Yet in
today’s threat landscape, choosing a device
is already a security decision. Hardware
provides the foundation and ground-level
security that is increasingly critical to any
operating system, software security solutions
and robust recovery on and around endpoints.
And endpoint devices are on the front line
of the cybersecurity battleground, where
attackers target both end-user behaviors and
unprotected device hardware and firmware.
To stay ahead of attackers, we need to always
be on the lookout for emerging and future
trends in the threat landscape. To this end,
we have been investing in security research
at HP Labs for over two decades. Recently,
we also announced our new HP Security
Advisory Board, where a trio of outside
experts, with unique firsthand expertise in the
world of hacking and the latest developments
in security technology and strategies, join our
internal chief technologists and lead
strategists for cybersecurity to help us be
the smartest we can about the future of the
threat landscape. See the Security Advisory
Board story to learn more about this
organization and its vision for tackling
cybersecurity.
1 HP, Quantitative Research with WW End Users, 2015.
2 Dimensional Research: Collaboration Trends and Technology,
A Survey of Knowledge Workers, August 2015.
3 C Space Primary Proprietary Research with online communities, 2015.
4 PwC, Millennials at Work: Reshaping the Workplace, 2011.
5 Jamie Gutfreund, What Millennials Want in the Workplace
(and Why You Should Start Giving It to Them), Jan. 2014.
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