HP Innovation Journal Issue 10: Fall 2018 | Page 11
Trends marking the road ahead
As we look forward with all of this in mind,
there are five key expectations that we believe
will truly define the Experience Age and the
Future of Computing:
ONELIFE
The lines between home and work have
permanently blurred. In part because of
matured mobility solutions and devices,
and in part because of the way technology is
infused in all aspects of our lives: at work, at
play, at home and out in the world. We should
be empowered to make a life on our terms
and not merely according to a nine-to-five
schedule, or the location of our desk.
CONNECTED
We expect connectivity everywhere we
are—in line at the coffee shop, at our favorite
surf spot, or picking the kids up after school.
And for Gen Z, the need is even stronger.
Connectivity is expected in the devices we
need for both work and play. But critically,
public Wi-Fi is no longer enough: It’s slow and
it’s often unsafe. 4G- and 5G-enabled devices,
and not just mobile phones, are becoming the
new normal.
SECURITY
Hackers grow more sophisticated every day,
and every endpoint device can be a point of
entry. Customers need to be able to move
around in the world and collaborate knowing
they are protected from malware, from
phishing and even from the person just
stealing a glance over their shoulder. When
70% of all security breaches start at an
endpoint device, this truth is clear: Every
device decision is a security decision. Period.
The Future of Computing: The Road to 2030
SMART
Customers expect technology that knows
them—that is even one step ahead of them.
The rise in data volumes gives us immense
potential to create hyper-personalized,
AI-driven technologies and devices that can
anticipate our needs and be ready at the call
of our voice.
EVERYTHING AS A SERVICE
Our customers today can get so much done
in their lives as a service: Taxis. Movies.
Clothing. Food. Software. This trend will
only further permeate our lives, and we must
deliver technology and devices in a way that
matches these expectations.
SNAPSHOT OF A
CHANGING LANDSCAPE
» Most younger workers
expect tech in their offices
to be as good or better
than their tech at home,
but only 47% of end users
report being satisfied with
work devices. Source: HP,
Proprietary Research.
» 62% of us work from
more than one location.
Source: HP, Quantitative
Research with WW End
Users, 2015.
» 5G could enable 100
Mbps access speeds
anywhere, opening up new
We are listening to these trends and creating
amazing experiences for our customers. And
we’re just getting started. Our Megatrends
initiative maps to the year 2030, a horizon
that is less than 12 years away. Seems like a
relatively short time frame—but in a time of
accelerated innovation, it’s not. immersive and interactive
Think back to 12 years ago: Facebook had
just been created. Same with Twitter. The
smartphone didn’t exist. There was no voice
assistant on your hip or in your living room.
Netflix had just started streaming services.
There was no 4G LTE. No Uber. The first Gen
Zers weren’t even teenagers…now they are
reshaping the entire workforce. » 97% of cyberattacks
start with phishing.
experiences.
» Last year, the number
of breaches targeting
endpoint devices doubled.
Source: Verizon, 2016,
Data Breach Investigation
Report.
Source: Owen Falkowitz,
Wall Street Journal , “Your
Biggest Online Security
Risk is You,” Feb. 2017.
The next 12 years will be a
period of exciting innovation and
unprecedented change, and the
road to 2030 is full of immense
opportunity. By focusing our
innovation engine on bringing
the Experience Age to life for
our customers and addressing
the needs of our changing world,
there’s no limit to what we can
accomplish.
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