HP has always had a deep-rooted passion for the future. In recent years, the HP Megatrends initiative, spearheaded by Shane Wall and his team, has harnessed this energy into a more formal ongoing study of the global issues, insights and trends that will create the opportunities and solutions of tomorrow. These megatrends include rapid urbanization, changing demographics, hyper globalization and accelerated innovation. These are massive global shifts that will cause us all to start asking new questions: How will we live fulfilling urban lives with even fewer square feet of personal space? What will a younger workforce mean for how we design the office of the future? How do we secure intellectual property when goods are shipped digitally instead of on container ships? centers by 2025, and that percentage will rise. Technology solutions must be designed to answer these questions. At the same time, technology must be personalized like never before to meet the expectations of billions of new consumers. The 2030 mantra, shaped by megatrends, will be “Relevant to everyone, and made for the individual.” » Changing demographics: THE EXPERIENCE AGE IS UPON US There will be 2.6B Gen Zers in the workforce by 2025. This new demographic is a As we consider this Future of Computing, we do so from a vantage point that is relatively new in the long history of humans and technology: the Experience Age. Technology innovation launched the Industrial Age and spawned the Information Age. And today the Experience Age does more than take advantage of technology for better productivity or higher-quality products. The Experience Age is molded by technology that is inseparable from our lives—that adapts to and empowers natural human behavior, work needs and lifestyles. A FUTURE DRIVEN BY MEGATRENDS » Rapid urbanization: $8.6B people on earth by 2030; 42% will live in urban major factor in the growing “Gig Economy,” already valued at over $1T today. » Accelerated innovation: There will be more than 44T GB of data available for us to parse by 2020; this rise is driven by connectivity, IoT, etc., which is a double- edged sword, as it also leads to rising security risks: companies will spend $90B on security in 2018. Innovation Journal Issue Ten We’re still in the early days of the Experience Age, but technology is already reshaping our world in ways that were all but unheard of a decade ago. Everyone is connected, all the time. Smartphone cameras in every pocket inspire people to create and share from anywhere, anytime. We move ideas and information between the digital and physical worlds with the tap of a button. The opportunities are impressive but not without drawbacks: After the rise of the smartphone, now comes the growing concern of too much screen time. With access to always-on entertainment and information comes the worry of digital fatigue. And with the rise of ever-larger troves of sensitive and personal data comes the reality of escalating security threats. Trying to avoid the pitfalls, there is even a nostalgia—easily observed in millennial, Generation X and Generation Z (Gen Z) circles—for a return to the analog days of old: vinyl records, knitting, artisanal goods.