HP Innovation Journal Issue 09: Spring 2018 | Page 19

PERSONAL SYSTEMS SECURITY
For too long, users have solely relied on third-party soft-
ware security products to protect their devices. With
hackers now able to seamlessly bypass traditional network
perimeter security and antivirus programs to attack the
PCs themselves, it’s time we consider the security of the
hardware we purchase as closely as our software and net-
work security solutions.
Securing Business Devices
At the heart of HP’s security strategy for devices is HP
SureStart, taking cyber-resilience out to the endpoint
device level. HP SureStart introduced the industry’s first
self-healing BIOS, built upon an Embedded Security Con-
troller designed to protect, detect, and self-heal from BIOS
attacks capable of evading traditional antivirus software.
But HP never stops innovating, and we are introducing
new device capabilities to help address modern threats
to PC infrastructures:
• HP Sure Start Gen 4 will now come with third-party
certification and additional support for encryption and
more extensive platform resilience
• New HP Sure Run capability uniquely provides hard-
ware-enforced monitoring and self-healing of critical
security software
• New HP Sure Recovery capability is the world’s first
hardware-enforced, network-based capability to fetch
and reinstall an Operating System, automatically or at
the demand of a user
• A Manageability Integration Kit automates secu-
rity management and deployment across fleets of
end point devices by integrating directly on top of
Microsoft SCCM 

Securing Data
systems by seamlessly opening each browsing tab in
a Micro Virtual Machine, isolating these threats from
the PC’s core system 

• Secure Erase makes it easy to permanently remove
data from hardware devices, thereby protecting users
even after a device has reached the end of its life
• For strong data protection, HP provides Federal
Information Processing Standards (FIPS) Certified
self-encrypting drives enabling hardware-based Full
Drive Encryption 

• HP Security/Device as a Service (DaaS) services (to
come) will protect and guard data and system configu-
ration, to allow stringent device protection and identity 

Organizations tend to think about
cybersecurity as an operational
problem, which is to be addressed
by deploying and managing the right
software and network tools. In fact, in
today’s threat landscape, choosing a
device is already a security decision,
as hardware provides the foundations
and low-level security that is increasingly
critical to any operating system, software
security solution, and robust recovery on
and around endpoints.
Securing Identities
HP provides the technology necessary to deploy next-gen
identity and authentication to a mobile workforce.
• HP Workwise provides a mobile security solution that
locks your PC when you walk away and alerts you if
someone tampers while you’re away 

HP delivers world-class data protection on its business
devices through the entire lifecycle.
• HP Sure View is the world’s only integrated privacy
screen to protect against visual hacking attempts—which
have a 90 percent success rate with unprotected screens
 • HP Multi-Factor Authentication makes it easy to deploy
strong authentication for enterprise users and reduce
the problem of weak passwords 

• HP Sure Click HW-enforced browser security: HP’s
hardened, protected browsing prevents phishing and
malware attacks from compromising a user’s data and • HP Device Access Manager provides just-in-time
access to ports and devices needed to work without
exposing the device
• HP Spare Key provides self-service password recovery,
reducing management costs 

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