HP Innovation Journal Issue 09: Spring 2018 | Page 18

E N D P O I N T S E C U R IT Y
In this worsening threat landscape, endpoint devices
are on the front line. From healthcare to manufactur-
ing, from transportation to the home, from agriculture
to critical utility infrastructures, endpoint devices are
the first line of defense for the data and resources we
care about. They are the interface between the physical
and digital world, and a prime target for cyber attacks
today, and for years to come. And the threat landscape
will get worse. We are seeing a rise in firmware attacks,
which are attacks on the software embedded in hard-
ware that can provide an attacker with control over an
entire system, undetectable by any security software.
Even more worrisome, we are seeing an accelerat-
ing trend in destructive attacks that target low-level
firmware to disable hardware devices and render them
inoperable on a large scale. In fact, in today’s threat
landscape, buying hardware devices is already a secu-
rity decision, as hardware provides the foundations and
low-level security that is increasingly critical to any
operating system, or software security solution, on and
around endpoints.
To address this increasingly sophisticated and
destructive threat environment, HP has been leading the
industry in designing systems and devices with security
built in from the hardware up, to help protect, detect,
and remediate attacks, with minimal interruption
to users.
We call this “design for cyber-resilience”: design-
ing hardware-enforced security from the lowest level of
firmware of an endpoint device and working up through
the software stack and even management solutions.
Design for cyber-resilience is meant to ensure that devices
are not only built with protections, but that they can reli-
ably detect successful attacks and recover from them.
HP has been a leader in endpoint device security for
over two decades, pioneering research, driving secu-
rity standards with industry partners, and raising the
bar of personal computer and print security, with many
industry firsts. But this is only the beginning. Moving
forward, HP is committed to continually strive to deliver
the most secure devices, along with the solutions and
services to help our customers use them securely, as well
as lead and drive the entire industry forward.
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Security
starts with
the devices
at the edge.