Business transformation , powered by modern ERP
vulnerabilities as PCs . HP has developed the industry ’ s most advanced , PC-like , security for printers and multifunction printers . Unique HP security capabilities include runtime intrusion detection , whitelisting , HP Sure Start BIOS protection , HP Connection Inspector , and the ability to build and manage a security policy for the configuration of HP devices . HP IT has been integrally involved in building these capabilities . As an early adopter of its security offerings internally , HP is leading as the key reference account in the marketplace . •
Business transformation , powered by modern ERP
By Marc Berson , Global Head of ERP Transformation
HP is standardizing its global processes to gain better business insights and ultimately deliver a simplified and flexible platform that makes it easier for its customers and partners to do business with HP . Project SIMPLIFY will upgrade operations to a new Enterprise Resource Planning ( ERP ) system and transform workflows internally . By simplifying the way HP works , HP provides greater services while improving the customer and partner experiences .
KEEP REINVENTING
HP is focused every day , every week and every quarter on reinventing itself for its customers , partners , stockholders and employees .
As customers reimagine how they work , play and live , HP pushes ahead to bring their vision to life by inventing market-leading products and services , pioneering new markets and go-to-market models and reinventing internal operations to drive a sustainable innovation platform for decades to come .
To be sure , the journey is not yet complete . But HP has made significant strides that already are helping the company deliver best-in-class solutions to customers today and , just as important , laying the foundation to meet as yet unimagined needs into the future . •
Jon Flaxman is Chief Operating Officer at HP . He leads the Strategy and Business Management team . He is responsible for Sales Strategy & Operations , Customer Support , Corporate Strategy , transformational initiatives and infrastructure .
Jos Brenkel leads Global Sales Strategy and Operations across HP . Prior to this , he led Worldwide Sales for HP PPS after serving in geographies including APJ and EMEA .
Gilbert Rossi is Global Head of Customer Support — providing leading support to 160M + HP customers worldwide . He drives best-in-class customer experience , competitive support offerings , and contributes to HP ’ s product designs with post-sales learnings .
Naresh Shanker is Chief Information Officer and leads global IT strategy and operations — enabling HP ’ s digital transformation journey . He has a wide range of experience including technology , manufacturing , medical , life sciences , mobility , and software .
Vincent Brissot , as Global Head of Channel Marketing , drives planning , development and execution of HP ’ s marketing initiatives — channel marketing programs , Market Development Funds ( MDF ), campaigns and metrics .
@ vincentbrissot
Thomas Jensen is Worldwide Head of Channel Sales Strategy at HP . Thomas leads the development of the channel strategy and partner program that cover 87 % of HP ’ s revenue .
@ tjensen1973
Marc Berson is the Global Head of ERP Transformation at HP . Marc leads the enterprise-wide ERP deployment program , as well as HP ’ s Transformation Office across the portfolio of transformation programs .
Our Channel tools , digitally reinvented
The customer journey is no longer linear
By Vincent Brissot , Head of Digital Marketing Platforms and Channel Enablement , HP
Traditionally , discussion of the buying process has involved a familiar progression : awareness , consideration , purchase , recommendation , and repurchase . The customer journey has changed with online and digital operations disrupting the sales process . As a result , today , there is less of a divide between sales , operations and marketing .
The formerly sales-dominant process has given way to an operations-powered process , where sales and marketing play a more equal role in the customer experience and big data comes into play . CRM tools , for example , are both available to the sales force in the field and provide analytical data for thought leadership campaigns . All those digital touchpoints behind the education , active buying , and closing process generate data and are driven by analytics . When operations moves front-of-house and marketing is associated with those operational and system competencies , everybody wins . •
Issue 8 · Winter 2017 · Innovation Journal 21