HP Innovation Journal Issue 08: Winter 2017 | Page 12

competitive. All while keeping yours and your
customer’s business secure.
These Megatrends will change every aspect
of how we work. Pushing us to look at new ways
to sell, new business models and services to of-
fer, and helping our customers continually adapt
and innovate in this rapidly-changing world.
Transforming the workforce
Today’s multi-generational
workforce is made up of
five to six generations.
From the not-yet-re-
tired Traditionalists to
Baby Boomers, Gen
Xers, Millennials, and
the newest mem-
bers, Gen Z. All with
different work styles,
skills, technology un-
derstanding, and personal
motivations, creating a chal-
lenge for today’s businesses.
We are experiencing a shrinking and aging
workforce in many countries of the world as a
result of people having fewer babies and also
living longer. In developed countries, more than
30% 2 of the workforce will be older than 55
by 2030. Putting pressure on healthcare and
government services, corporate benefits and
retirement expectations.
On the flip side, there is Gen Z. Born between
1995 and 2010 they have not spent a day of
their lives without the Internet, and they were
practically born with a smartphone in their
hands. When it comes to technology, they are
like Millennials on steroids. They are 55% 3 more
likely to start their own business as compared
to Millennials. Their attitudes toward work and
employers are also noteworthy, as almost half 4
of them consider working for a company that
helps make the world a better place as import-
ant a consideration as salary.
Gen Z and Millennials are also driving a
change in what defines work. Looking for more
flexibility and variety in their careers, these
generations prefer ‘gig work’ with multiple
companies compared to long-term careers with
one company. And they desire the freedom to
work from just about anywhere.
This potpourri of workplace attitudes, ex-
pectations and needs, is leading businesses to
rethink how they hire, train, manage and sup-
port this workforce of the future.
Transforming workflow
Everything
mobile
2 OSHA Europe
3 Universum
4 Sparks and Honey
12 Innovation Journal · Issue 8 · Winter 2017
In addition to transforming
the workforce of the fu-
ture, Megatrends are
also driving big shifts
in how business is
done — trans-
forming business-
es and industries
everywhere.
Everything mobile
We now live in a mobile-first,
cloud-connected, always-on w orld, and it’s
fundamentally changing where and how work
gets done. In fact, mobile technology has
proliferated at such a rapid rate that it’s been
suggested in the past few years that there are
more people on the planet who use a mobile
phone than have a toothbrush 5 . And
continued advancements have
mobile technology moving
from devices we carry
to devices we wear to
devices that will soon
become part of us.
And while we
are used to carrying
and using a mobile
phone for everyday
use, we are still in the
midst of a huge business
transformation because of
mobility. It’s not just about mobile
devices, it’s about how not needing a fixed
and wired infrastructure allows us to completely
rethink how we do business, and how we can
transform our workflows to drive the absolute
best user experience.
And with the rise of mobile workers is a
growing demand for the ability to print from
anywhere, (see page 7). This requires a para-
digm shift, allowing mobile
users
N
A
R
T
S
S
E
N
BUSI
to print from any device, wher-
ever they might be, and to then seamlessly
authenticate and securely retrieve their prints
from any printer, at a time and location most
convenient for them.
Putting the user experience at the center
of our mobility efforts, HP offers the devices
and services needed for businesses to trans-
form their workflows and workplaces for a
mobile-first world.
Everything-as-a-Service
With everything now connected and pro-
ducing data, this is driving a shift to services.
Everything, including printers and PCs, is in-
creasingly being consumed as service instead
of product, and this trend will only
continue to include everything
else related to doing busi-
ness. See HP’s Device
as a Service (DaaS):
A Smarter Solution
for Modern Fleet
Management (page
14), in this issue for
more details on this
game-changing mar-
ket shift.
Everything-as-
a-service
5 60 Second Marketer
Everything smarter
Nowadays, everything around us is be-
ing infused with intelligence, from Nest
thermostats to our Facebook feeds, to the
self-driving cars that are starting to join
us on the roads. Simply put, new technologies
such as AI and machine learning, are making