who provide smart , useful information that is relevant to them on a regular , continuous basis .
We ’ ve been pleased to hear from numerous channel partners who have been using the content in HP Social Media Center to establish , or reinvigorate , their presence in social channels . We hear stories about the return our partners have seen in increased engagement with customers as a result of leaning into Social Media Center . The new and more meaningful conversations with customers are inspiring interest in , and attention to , the essential role of social media channels in sales engagement . Below you ’ ll find examples of how two partners used Social Media Center to jumpstart their online engagement .
Social Studies
California Surveying & Drafting Supply
HP Social Media Center supports social selling strategies
“ We hadn ’ t seen a return on social media , but that ’ s all changed since we engaged in HP ’ s social selling offer and started using the HP Social Media Center . We now have a whole new perspective on social marketing .”
— Lori Gandelman , Marketing Manager , California Surveying & Drafting Supply
California Surveying and Drafting Supply has been providing customers with the tools ,
12 %+ 8 %+
14 Innovation Journal · Issue 6 · Spring 2017 training , and support they need to succeed in the AEC and Geospatial industries since 1986 .
With a small marketing team of three to support their business , CSDS needed a feasible and sustainable solution that would allow them to deliver value to customers and prospects and generate demand for color printing within the industry .
Utilizing Marketing Development Funds ( MDF ) from HP , CSDS took advantage of a six-week lockstep course to dramatically overhaul their existing profiles and their approach to social marketing . With the structured program , Lori and her team completed weekly routines that helped develop their voice , cadence , and strategy behind their posts to social media .
CSDS is now sourcing content to address customer challenges , innovation opportunities , market trends , and other insights that will engage new prospects and current customers alike . Lori notes that while they are still in early stages and anticipate that the results will increase over time , they are already noticing an increase in their number of followers across all platforms . So far there has been a 12 % increase in LinkedIn followers and 8 % increase in Twitter followers . Each time they post they gain new followers , and their engagement is growing every week .
Social Studies
Cannon IV
HP Social Media Center grows audience and online engagement
“ The Social Media Center is wonderful as a tool for Cannon IV . What would usually be a time consuming , labor intensive chore , is now an effortless way to share meaningful , relevant content to our social networks .”
— Shaughn Harrigan , Marketing Communications Specialist , Cannon IV
At Cannon IV , a leading independent Managed Print Service ( MPS ) provider and reseller of imaging and printing solutions , improving the company ’ s social media presence was a top priority for the year . They wanted to get their customers to engage more , through their social
channels . The sales reps are knowledgeable on the products and the industry ; their social media activity makes this visible and apparent to prospective customers .
Before Cannon IV started using the HP Social Media Center , they were averaging fewer than 400 impressions per month . After using the tool for several months , they are seeing an average of 7,000 impressions per month , roughly 17x growth over the numbers they were seeing before . They also now average over 150 profile visits per month and are acquiring new followers daily .
150 avg . profile visits per month
17x impressions per month
The marketing team has noted that , to their surprise , their sales representatives have also gotten involved . When sales team members see posts to social media , they start to engage with the content themselves . In doing so , they expand the reach of each post , giving Cannon IV access to networks they were not able to access before under a corporate account . The sales team amplifies the social media strategy implemented on a corporate level while also building visibility for themselves . •
We invite all of our channel partners to use the HP Social Media Center , reachable at https :// www . hpsalescentral . com
Vincent Brissot as Global Head of Channel Marketing , drives planning , development and execution of HP ’ s marketing initiatives — channel marketing programs , Market Development Funds ( MDF ), campaigns and metrics .
@ VincentBrissot