HP Innovation Journal Issue 05: Winter 2016 | Page 5
T
he new HP is a textbook example of in- Capturing growth
its 50 th anniversary in 2016. Because the
novation. Established 77 years ago and
world around us is changing at an exponential
reinvented one year ago with the sepa- Profits from the Core enable HP to pursue prof- rate, HP takes a long-term perspective on the
ration of Hewlett-Packard into two companies, itable growth in naturally adjacent markets. To Megatrends that are shaping the world and
the new HP Inc. began a journey to reinvent that end, HP began to reinvent the A3 copier then creates products and technologies based
everything.
market—an industry that is ripe for disrup- on those insights.
The reinvention journey started with a vision tion by introducing the A3 portfolio, including
The world is on the cusp of the Fourth
to create amazing technologies that make life 16 new next-generation HP PageWide and Industrial Revolution, one that will change the
better for everyone, everywhere. To do this HP LaserJet printers. Then to accelerate innova- world even more than the ones that came be-
needed to embrace new ideas, methods and tio n, HP reached a $1.05 billion agreement to fore: steam powered machines, electricity and
products and market changes in order to turn acquire Samsung’s printer business. Expected mass production, and networked digital com-
change into opportunities.
to close mid-2017, this acquisiton will not only puters. This revolution will be characterized by
First a powerful new
the blending of the digital
board of directors was
and physical worlds into
Our strategy
assembled, the most di-
what HP calls “Blended
Growth
Core
Future
verse board in the indus-
Reality.”
$385B
TAM
$150B+
TAM
$10B–30B+
TAM
try. Together, with the
The new HP Jet Fusion
company’s experienced
3D Solution, a highly in-
• Revitalize consumer • Disrupt copier market • Lead 3D printing
management team they
novative commercial 3D
• Drive commercial
• Accelerated graphics
crafted a new, highly fo-
printing system, is poised
Printing
cused business strategy
to disrupt the $12 trillion
• Lead commercial
• Expand commercial
• Create new immersive
based on three pillars:
manufacturing industry.
mobility
categories
Personal
•
Grow
premium
Core, Growth, and Future.
HP is also investing
Systems
And the foundation of
in immersive computing,
Services and solutions
those three pillars is con-
including virtual and aug-
Source: HP internal analysis as of June 2016 and August 2016 IDC forecast.
stant innovation.
mented reality. The new
Sprout Pro has the poten-
Protecting the core
impact innovation but significantly strengthen tial to bring immersive computing to schools
HP’s intellectual property portfolio.
and offices worldwide.
HP has been a global leader in Personal
HP also is aggressively pursuing growth
Systems and Printing for decades, and is ag- opportunities in Graphics printing as the indus- Built on a foundation
gressively protecting and defending our Core try accelerates from analog to digital printing. of strength
business. Constant innovation keeps products Already holding a No. 1 position with power-
and solutions fresh, highly relevant and drives ful and versatile new commercial printers and Across all three pillars is the foundation of
customer demand.
presses, and just delivered the 13 th consecutive services and solutions, an incredibly important
In office printing, HP rolled out an entirely quarter of revenue growth.
and growing area given the changing world.
new line of ink, laser and Page Wide devic-
In Personal Systems, HP is delivering in-
The company’s strategy and innovations
es—delivering the world’s most secure print novative new commercial mobility solutions are driven by four key factors: market and cus-
experience, as well as a comprehensive range like the Elite x3, a versatile all-in-one device tomer trends, competitive dynamics, investor
of Managed Print Services. In consumer print- that won 24 industry awards at Mobile World perspective, and practical capabilities.
ing, the pocket-sized Sprocket is a huge hit with Congress, and created a new standard for com-
Innovation decisions are measured carefully
smartphone-toting millennials.
mercial mobility.
against our capabilities to ensure that HP can
In Personal Systems, HP took profitable
deliver both innovation and execution. The
share with innovative new commercial products Creating the future
scale and power of HP’s supply chain and go-
including Elitebook Folio G1 and new ZBook
to-market operations are immense; its sales
workstations. On the consumer end, HP de- HP has a rich heritage of innovation and cat- channel orientation and partner relationships
livered beautifully designed, high performance egory creation. To build on this, the company are strong; and the HP brand is one of the most
solutions for premium consumer categories like continues to redefine industries by investing in respected in the world. All these things provide
gaming and entertainment. This included the the third strategic pillar: The Future.
a strong foundation for advancing the compa-
introduction of Spectre 13, the world’s thin-
HP Labs, one of the eminent private re- ny’s strategy to keep reinventing.
nest laptop and the Omen X gaming system. search laboratories in the world, celebrated
Issue 5 · Winter 2016 · Innovation Journal 5