HP Innovation Journal Issue 04: Fall 2016

INTERN CORNER HP’s youngest brand ambassadors Building buzz all summer long T his past summer HP asked interns and recent gradu- ates to share a behind-the- scenes look at what it’s like to be part of the world’s largest start- up. Through its HP Insiders social media contest and HP Interns Snapchat account, HP’s newest workforce members shared sto- ries, photos, and videos of what working and innovating at HP is really like. The HP Insiders contest was sponsored by Shane Wall, HP Chief Technology Officer and head of HP Labs. Shane invited current graduate and intern hires from all three HP geographic regions to compete for social media influence. The first round involved submitting short videos that highlighted their passion for HP, the team, brand, and what HP represents. Seven lucky finalists were then selected to compete in a three- week contest on Twitter and Instagram an- swering questions and sharing stories about their time at HP. These HP brand ambassadors had a lot of fun sharing insights and representing their fellow interns. When all was said and done, Randy Sanders from the HP Americas team came away with the win. The contest proved to be a great way to help graduates and interns grow their communication and marketing skills, connect with mentors, and broaden the HP community. Telling the HP story is a snap Another group of enterprising in- terns created an HP Intern Snapchat channel to reach youth and students interest- ed in how HP innovates. Snapchat — a social media platform that allows you to post pic- tures or videos for up to 10 seconds — was a great way to inspire more students to seek out opportunities at HP. “We know that there are millions of users on Snapchat and many of them are millennials or from Generation Z who use the service daily.” stated Amani Javaid, HP intern whose idea inspired and who led this Snapchat effort. The HP Intern Snapchat team highlight- ed their work at HP through events such as the intern fair or Bring Your Kid to Work Day, and through updates on their intern projects. Their goal was to cultivate a story about in- terns, by interns. One of their favorite stories involved the telepresence robots that roll through the HP’s Office of the CTO. The telepresence bots attract a lot of attention and they make for a great visual. “In order to measure success, we are looking at how many users have added us and are watching our stories. Any sort of positive buzz around the intern program would be great to see amongst this audience,” said Swetha Revanur, fellow intern. “Putting out creative messages about my work helps when other HP employees ask me what I do. Now, I may not be able to show them the Snapchat channel, but because of Snapchat I am able to readily share some- thing that is attention-grabbing and quick to the point. Much like an elevator speech. It also helps me at science, technology, engineering and math (STEM) volunteer events to share the HP Intern Snapchat channel. This could potentially be a way to hook students who are interested in technology and get them interested in HP too,” commented Camille Eddy, the third intern on the team. After this summer you might not see much on this Snapchat channel but tune in to the hp_newsroom Snapchat channel where interns will continue to make frequent appearances. Both the HP Insiders and HP Interns Snapchat social media pro- grams are just another example of how HP continually strives to develop a culture of innovation and empow- erment. Enabling a new breed of HP innovators to make their mark on our future.  HP interns: Swetha Revanur (left); Amani Javaid (center); Camille Eddy (right) 32 Innovation Journal · Issue 4 · Fall 2016

HP Innovation Journal Issue 04: Fall 2016 | Page 32