HP Innovation Journal Issue 03: Summer 2016 | Page 20

INNOVATION SPOTLIGHT Bringing the power of the web press to the office HP PageWide Technology has reinvented the rules of printing H P PageWide Technology was perfected with our multi million-dollar industrial web press. Today, businesses around the world print billions of pages per month with these powerful, flexible, cost-saving systems. Now, in an industry breakthrough, HP PageWide Technology has been scaled to the office: raising the bar on expectations for fastest speeds, professional color, and greater energy efficiency at the lowest total cost of ownership in its class. HP PageWide: The journey from production to office printing This new class of HP PageWide printers and multifunction printers (MFPs) offer businesses a distinct competitive advantage. HP customer, Downstream, is a visual design firm focused on building branded environments. HP PageWide business printers give them a competitive advantage as they strive to exceed the needs of their custom- ers. For them, how designs look on paper is very important, and the HP PageWide printer surpassed their expectations for speed, print quality and lower cost of ownership, and has been a great addition to their tool set. HP PageWide Enterprise 20 Innovation Journal · Issue 3 · Summer 2016 Evolution through scalable technology With 30 years of investment and a vision to develop and reimagine the way we print, HP PageWide Technology continually disrupts industries with advancements in ink formula- tions, paper transport, and most importantly, scalable printheads. This technology evolution was no small feat. Balancing print speed, quality, and cost once meant sacrificing one benefit to boost another. Today, HP PageWide Technology overcomes these trade-offs with innovative and scalable designs that deliver what our customers need: quality and speed together—at a significant cost advantage—all built on proven technologies. The consistent print quality, speed, and reliability of HP PageWide printers is made possible by HP Scalable Printing Technology (SPT)—the latest generation of HP Thermal Inkjet technology that employs ultra-precise and proven materials, design rules, and manufacturing processes. SPT brings to printhead manufacturing the benefits of large- scale, precision processes developed for the production of integrated circuits. With SPT, all parts of the printhead, from thin-film inte- grated circuits to thick-film fluidic structures, are defined using a process known HP PageWide web press as photolithography, which can define very small structures. The ink passages, chambers, and nozzles in SPT printheads are produced with sub-micron precision to deliver every drop with uniform volume, speed, and tra- jectory for consistent image quality. Industry disruption, the HP PageWide legacy In a recent interview, Aurelio Maruggi, HP VP and General Manager, Office & Versatility Solutions, Inkjet & Printing Solutions, de- scribes the profound transformation that started with the introduction of the HP PageWide web press at drupa, the print in- dustry’s most important convention, in 2008. HP PageWide Technology disrupted the offset and digital printing press industry with a web press that would deliver high volume, quality printing at an economical cost per copy. That announcement marked the beginning of an unprecedented rise of a new technology in the Graphics industry and, at the same time, the sharp decline of