How To Sell Your Home For More How To Sell Your Home For More - Mark O'Shea | Page 87
Ray Wood
Most room or home descriptions just say what it is. However, good
marketing should and can evoke emotion and desire by saying what it
does for the buyer.
You can’t sell a secret
Maximum buyer “reach” and fishing where the fish are.
How to make use of all available resources.
Effective marketing is not unlike fishing. Any successful fisherman will
tell you that rule number one is to fish where the fish are. This is where
a good real estate professional can really add serious dollars to your
selling price.
Knowing how to reach your buying market and how to “present” the
offer of your property to that market is central to your success. In fact,
every time I see a seller trying to sell their own property, I wonder if they
realise just how many buyers they are missing.
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