How To Sell Your Home For More How To Sell Your Home For More - Mark O'Shea | Page 79

Ray Wood

Pricing for success

A competitive asking price creates buyer competition
A funny thing happens when a red hot buyer sees a property they like.
The idea of owning the home takes over their brain and their life.
They miss appointments. They forget to eat. They spend every waking
hour thinking about the property and spending time there. Sounds a
little like falling in love, doesn’t it? In many ways, it’s pushing all the
same buttons.
When a buyer sees a property they like, an emoti onal priority takes over
and they begin to plan their purchase. Their need to buy the property
will only increase when they visit the open house to find any number of
buyers going through the same emotions.
Have you ever noticed something walking by a store window only to
find it gone when you return the next day? Suddenly your “casual
interest” rocketed to a “have to own” scenario purely because it sold

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