How To Sell Your Home For More How To Sell Your Home For More - Mark O'Shea | Page 160

How To Sell Your Home For More One more thing. Creating a great real estate experience Someone once told me the secret to business success is to find out why your clients hired you instead of your competition. This answer then becomes your marketing platform, your point of difference or unique selling proposition to include in your marketing. So every time a property seller hired me to help them sell I would ask this question. Sometimes I had to do a little “digging” to get to the real reason, as a question like this can often put someone on the spot. There were always competitors who would charge a lower fee than me and many had vast resources or belonged to