How To Sell Your Home For More How To Sell Your Home For More - Mark O'Shea | Page 140

How To Sell Your Home For More

4. Could it be price?

If you’ve been advertising but getting little or

no buyer interest, it means your price is too high. If you’ve been
getting buyer inquiry but few inspections, it means your price is
too high. If you’ve been getting buyer interest, inspections, but no
offers, it means your price is too high. Any defect or shortcoming in
any property can be compensated by price. Your Reinvention (Plan
B) must address a shift in your pricing strategy. You need to send
a fresh message to your market. Discuss it with your agent and
consider your options.

5. A little research goes a long way.

To prepare for a Reinvention/

Plan B meeting, I complete a poll of buyers who have inspected the
property and ask these two questions. “Why didn’t the property
interest you?” And “At what price would you be interested?” Buyer
response to these questions will provide valuable feedback to a
seller looking for answers. In most cases, this feedback helped me
make the necessary changes with results quickly following.

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