How To Sell Your Home For More How To Sell Your Home For More - Mark O'Shea | Page 105

Ray Wood

and manipulate composition, light and color. Then we could send it
virtually anywhere or upload it to a website.
Consumers wasted no time embracing this new technology. What was
once the domain of professional photographers is now in the hands of
the public. Photo based networking websites like Facebook and Flickr
could never have existed before the digital age. High quality cameras
with more megapixels have plummeted in price thanks to technological
advances. Software programs like Adobe Photoshop continue to
become more user friendly.
Today, anyone with the right equipment can take great photos. A wide
angle lens enhances the image without misrepresenting it. Filters will
make a blue sky bluer or a green field greener. Apply this technology to
real estate and it’s a match made in heaven.
With real estate marketing, the image is everything. A picture tells a
thousand words and then some. An image will always generate more

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