How To Sell Your Home For More How To Sell Your Home For More - Adam de Jong | Page 97

Ray Wood
Are you on the buyer’s “radar?”
Many property sellers are simply “off the radar” as we
say in real estate and this has everything to do with price
and pricing for success.
Off The Radar simply means that your likely buyer doesn’t “pick up” your
home on their buyer’s “radar” as it is priced way out of reach.
There is nothing wrong with beginning at a higher selling price however
pricing your property competitively at the onset will definitely help you
sell for more. This might sound contradictory but keep in mind when a
property is on the market for an extended period of time, the ultimate
contract price is likely to be lower than a price which could have been
achieved during the golden window.
The following real life example makes for an interesting case study and
is typical of what happens when your property is off the buyer’s radar.
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