How To Sell Your Home For More How To Sell Your Home For More - Adam de Jong | Page 95

Ray Wood
Some sellers subscribe to the myth that telling the buyer why their
home is being sold will put them in a vulnerable position. In fact,
sharing the real reason for sale with a buyer is an important
marketing weapon.
Once a buyer understands the seller is genuine about selling it’s more
likely to motivate them to make an offer before someone else does.
In fact, the clearer your agent is about communicating your reason for
sale, the greater your chances for buyer competition and a sale at a
higher price.
For example, when your agent tells a buyer you’re selling to be closer
to family, it’s a real and logical reason. The buyer understands and can
cross that question off their list.
An experienced real estate professional knows how important it is to
manage a buyer’s expectations. Just as every seller is concerned about
underselling, every buyer is worried about paying too much.
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