How To Sell Your Home For More How To Sell Your Home For More - Adam de Jong | Page 86
How To Sell Your Home For More
Advertising and marketing are quite different. Advertising simply
lists the facts and a price. On the other hand, marketing creates the
emotional desire and a reason to look further. In other words, let’s not
tell your buyers what your property is, let’s show them what it does.
Features are one thing. However, the benefits associated with those
features are another. Benefits will have greater appeal to your market
every time. Consider these examples:
Large family room becomes “Big family space perfect for pizza
parties and movies nights.”
Close to park becomes “Your children will love the sprawling parks
and gardens only a 4 minute stroll from your front door.”
Modern kitchen with ample seating area becomes “Create dinner
party magic in this fabulous entertainer’s kitchen.”
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