How To Sell Your Home For More How To Sell Your Home For More - Adam de Jong | Page 85

Ray Wood
Advertising Vs Marketing
Don’t tell us what it is, tell us what it does.
Here’s a valuable lesson I learned that has helped my clients add
thousands to their selling price. It’s a simple technique that will attract
more buyers every time. For the most part, property descriptions are
dull, dry and boring. Each ad goes through the same descriptive ritual
to look and sound just like every other ad.
So you’ve gone to some effort and expense to get your home looking
great to impress your buyers when they arrive. Why not also put care
into how you describe the home to prospective buyers? Lively, visual
and interesting ad copy will help you bring more buyers to your door.
For a typical family, the decision to buy a home is part need but mostly
emotion and when that all important emotional trigger kicks in, I believe
a buyer gets a mental image of actually living in the home. This is where
marketing starts and advertising stops.
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