How To Sell Your Home For More How To Sell Your Home For More - Adam de Jong | Page 22

How To Sell Your Home For More
No Recommended Retail
Wherever you are at the moment, look at the objects around
you. Chances are everything you can see was offered for sale at a
recommended retail price. Everything from the book you are reading
now to the keyboard I’m using to type these words was purchased at
a recommended retail price. But real estate is different.
Property is one of those rare things with no recommended retail price.
I have seen very similar homes located side by side sell within weeks
of each other for completely different prices. Why? Because one seller
followed a proven formula and strategy that enhanced the property’s
perceived value while the other seller made no effort, sold for 10% less
and was on the market twice as long.
The reason a well presented property is so attractive is because
buyers can more easily see themselves living in the property. I call
this Mentally Moving In and it’s a very important strategic step in the
“sell for more” process.
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