How To Sell Your Home For More How To Sell Your Home For More - Adam de Jong | Page 137

Ray Wood
I then look at marketing copy. How is the property being described?
Does the advertising say what it is or what it does? Are there any
emotional attractions compelling buyers to find out more?
And finally I look at price. What else is the home competing with on
the market? Where do I need to price my listing to make sure I create
genuine buyer interest?
If the real estate industry has failed over time, it’s in helping sellers
understand just how much damage they are doing to their selling price
by leaving their home on the market for a long period of time.
Yes, I acknowledge there are exceptions and hope springs eternal but
in all honestly, who really wants to be on the market for months and
months?
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