How To Sell Your Home For More How To Sell Your Home For More - Adam de Jong | Page 134

How To Sell Your Home For More
“Welcome to Real Estate”, my boss said to me. He told me to stop
feeling sorry for myself, get back to work and help the seller find another
buyer, which happened a few weeks later.
One of the biggest challenges any agent will face is helping their client,
the seller, recover when a sale falls through. There is no guarantee
the agent will be able to produce another buyer at the “fall through”
contract price, but it’s only natural the seller will think to themselves:
“We had this price once… we’ll get it again”.
A sale is not truly finalised or actual until it gets through closing or
reaches settlement. (Buyer gets property and seller gets cash)
Facing the reality of an unsuccessful sale as soon as it happens is
important. Expectations have been created and need to be addressed
immediately. A good agent will meet with their client and explain what’s
happening and discuss available options. The reality is that a buyer may
soon appear who may pay close to the original “fall through” price. Both
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