How To Sell Your Home For More How To Sell Your Home For More - Adam de Jong | Page 130

How To Sell Your Home For More
Understanding the buyer’s cycle
While you might be about to launch your home onto the market for the
first time, keep in mind, your likely buyer has probably been looking for
some time.
Buyers go through a three stage cycle.
Stage 1. Thinking about it
The first stage is often the longest for a buyer. They begin to think about
buying a property and run through everything from a loan to moving
house. This is often a very confusing time as there is much to consider.
Stage 1 will often be triggered by the buyer seeing a home they like or
just thinking “what if...”
Stage 2. Searching
This is where things start to get interesting. The buyer will get
serious about a loan as the hypothetical is moving towards the real.
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