Monetizing the List Over Time
The single 6 message email course is not the beginning and end of your monetization . The whole point of a good email list is that you put together a collection of prospects that you can tap into time and again for months to come , getting additional sales out of them . Once someone has made a purchase from you or shown interest in a niche ’ s products , it is very easy to make a second sale – much easier than finding a new prospect and warming them up through the marketing process .
After the initial 6 day course is up and you ’ ve made your 7 th day pitch , be sure to continuously provide valuable information over time . Sometimes , it can be as simple as a YouTube video link to a seminar or a simple survey they can fill out . Other times , it can be a new free report or a newsletter full of details on the niche in which you ’ re working . Either way , keep them attached and aware of your messages .
This way , when it comes time to promote other products , you ’ ll have a fresh list of prospects who you can tap into with a broadcast email for a big launch or a queued up message with details about various products you ’ ve reviewed . And don ’ t worry about selling . There is a stigma in this business that sinks more affiliates than you ’ d believe – whenever someone goes to sell something via an email they feel bad about it . Whether it ’ s the image of constant salesmanship or the thought of all those spam messages we get in our own inboxes , it can be hard to make the push and send that email .
Stop feeling bad , though . If a product is good , it will sell to interested prospects . Everyone else can happily ignore it and no one gets hurt . When you find a good product that you ’ re excited to promote , make sure you promote it – it ’ s not worth holding back on . Remember , you ’ re a business person . This is your job and to make money , you have to make sales .
Not All Leads Are Equal
Something you ’ ll hear any salesperson tell you is that not all leads are equal . This is especially true in email marketing where buying leads are 10-100 times more likely to convert , depending on the niche in which you ’ re working . This goes beyond email marketing and hits on just about every facet of your business , because when it comes to generating leads and converting sales , your focus should always be on people who are ready to make the leap .
That ’ s why we focus our keyword research on product and author names and buying keywords , because someone looking to make a purchase is often using those keywords to do a final round of research . In terms of lead generation , you ’ ll find it a lot easier to make a profit by sending out emails to people who are already on the edge of the precipice – a light push can land you a nice profit .
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