How To Make Super Affiliate Commissions How_To_Make_Super_Affiliate_Commissions | Page 35

1. Ensure Every Email Holds Value – The point of an autoresponder course is
to convince people that your goal is to provide valuable information they can
use to solve their problem. If you spend more time trying to sell them
something than actually providing that advice, they are going to assume that
you are not nearly as noble as you seem. Everyone expects to be sold
something online – your goal is to convince them that what you are selling will
benefit them as much, if not more, than it benefits you.
2. Offer Calls to Action – Every email you write should have a solid call to
action. That does not mean you should try to sell something in every email.
You can tell people to read more on a blog, follow you on Twitter, read an
article you’ve posted, or download a free report. By acclimating them to
performing an action after every message, it will be far easier to convince
them to make the leap and click on that affiliate link when the time comes.
3. Provide Incentive – Don’t just offer things to people; tell them why they are of
value. Imagine you created an email course that provided solutions to 6
common problems people have with their dogs and aggression. These
problems would be very specific, and at the end of each message, you might
refer them to articles, websites, and blogs for more information. Make sure
you provide not only the information, but a link between that information and
action – “click here to learn what it will take to stop your dog from tearing up
your cushions”. That kind of message is far more effective because it speaks
to what they gain, something everyone can understand.
4. The 7 th Day Message – Finally, there is the last message in your
autoresponder course, the seventh day message. This is a message that will
ultimately cash in on all that good will and trust you’ve built up and allow you
to target your prospects to click on a link and buy what you have to offer. The
seventh day message needs to do a few things. First, it needs to be urgent.
You need to make them realize that if they do not act right away, they will miss
a great opportunity. Do this by giving away a free bonus when they buy
through your link – something urgent they will need. By offering this urgency,
you can push a waffling prospect over the edge – with a sales boost (for those
who’ve opted in) of almost 30% in some cases.
Email marketing is a tricky business because you need to hit on a message that will
flame the interest that your prospects have without making them too wary in the age
of spam and constant commercialism. Adding value and honestly providing useful
information will always do that for you. Remember the old axiom – “value before
profit”. If you can provide customers value in what you write, the profits will always
come next.
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