How to Coach Yourself and Others Coaching and Counseling in Difficult Circumstances | Page 146
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assumptions directly will probably do more harm than good. “Counterassumptive statements,” Havens says,
“shake assumptions without making them a matter for debate.”
I think this is sometimes the wrong approach for risk communication with stakeholders. In fact, I have argued
that it is extremely difficult to correct a misimpression just by pointing out the contrary truth. See for example
my discussion of the “Donkey” strategy in “Games Risk Communicators Play.” In our handout on “Anchoring
Frame Fundamentals,” similarly, Jody and I argue:
You cannot correct misimpressions by ignoring them. You need to address them explicitly, acknowledging that
they are widespread and why they seem convincing. Only then is it useful to explain why they are, surprisingly,
mistaken. Take us with you from X to Y. Don’t ignore that we think X and just keep insisting Y-Y-Y-Y.
But when stakeholders’ false assumptions are barely conscious or deeply embarrassing, it may be more
empathic to use counterassumptive statements.
One of the most common false assumptions in the patient-therapist relationship is the patient’s assumption that
the therapist is incredibly wise and competent, even omniscient. A therapist who wants to shake that assumption
might,