How to Coach Yourself and Others Beware of Manipulation | Page 275

What about the sales person?
What is this manipulative and disrespectful approach of people doing to the sales person?
He is not being himself, as he is faking feelings. He doesn't care about you, but only about your wallet,
so the kindness is fake. Manipulating your desires, he isn't treating you like a human being.
A person learning to act in such ways is unlearning to be a sensitive human being. He is unlearning to
be himself, by being fake. He is unlearning to feel.
Now to be happy, you need to be yourself. If you're not yourself, anything looking like happyness is
just something on the surface. So a person who makes it his job to manipulate people, is making it only
harder for himself to be happy. That's pretty sad, actually.
Telemarketing
Sales people calling you at home, their telemarketing scripts, and how to end the conversation quickly.
Many people hate being called at their homes, like at dinner time, by telemarketers. It is a pretty
aggresive way of marketing products, a sales person calling you at your home.
Mostly call centers are hired by other companies wanting to sell something over the phone. These call
centers train their people to effectively persuade people to buy stuff. They call people using a list of
phone numbers, and it's often a computer that actually selects the number and makes the call.
Telemarketing scripts
When you are called by a telemarketer to convince you to buy something, the telemarketer steers the
conversation according to a script. The person calling you works with a computer, and has the turns
that the conversation can take all marked up in the script. The things to say, the questions to ask,
answers to your questions, and ways to overcome your objections, it is all scripted. There's nothing
spontaneous about telemarketing.
These scripts are designed to "create interest" in you for a product, and to eventually have you take an
"action" like making an appointment or buying a product. But first they'll try to lower your defenses by
"establishing trust," and, most importantly, to make the telemarketer in charge of the conversation, so
that you can be steered to where they want you. The telemarketer is guided by the script to create an
image of being trustworthy and sincere, with opening sentences that are designed for that.
Even if you don't want to talk to the telemarketer, their call script contains ways to draw you into a
conversation anyway. Before you know it, you are discussing their product and your choices with
them, even if you never felt like doing that. Unless you stop it.
Why would you want this?
Why would you want to engage in such a conversation?
It is not that you are respected really, they do want to persuade you, and have everything that they can
controlled.
If you are actually interested in such a product, you can also Google it on the internet for information,
or check out Epinions.com, or another review site, instead of having yourself being manipulated on the
phone. That also leaves you the freedom to buy at another company, as why would you want to give a
company an advantage just because they approach you? Isn't it better that you have the initiative? It

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