How to Coach Yourself and Others Beware of Manipulation | Page 139

3. Apples and oranges can be made MORE SIMILAR You can manipulate apples and oranges for greater similarity (i.e., by cutting them into similarly-sized pieces, or putting them into recipes as ingredients). When making a comparison others think is a stretch, transform the two things to accentuate their similarities strategically, numerically, chronologically, or in other ways. 4. Compare the REASONS FOR DIFFERENCES between apples and oranges You can explore the reasons apples and oranges are or are not appropriate for comparison and make comparisons about that! Similarly, when comparing two things others think don’t match up, dive into why they appear to be different, whether because of strategic direction, motivation, nature/nurture, etc. 5. Acknowledge the differences and COMPARE THEM ANYWAY Maybe apples and oranges are all you have to analyze. In that case, to better understand them, comparing and contrasting the differences