Houston IMAGE Expo 2017 2017 Show Preview Guide | Page 25

TISH SUTTON SOCIAL MEDIA SECRETS FOR THE BUSY STYLISTS 10 SALON MARKETING STRATEGIES TO FIT ANY BUDGET Sunday : 1:00PM - 2:00PM Monday : 1:00PM - 2:00PM Are you looking to market your beauty or hair salon on social media? Or are you not getting the results you want and need a boost? Social Media is great ways to engage with your current and potential customers, spread more awareness about your services, and create brand loyalty among customers by reinforcing what makes your salon unique. With the increasing use of social media in every industry, it’s crucial that businesses know how to connect with customers and use social media platforms. Come learn the powerful techniques to triple your salon clientele. The key for any new business today is finding the most effective way to attract and retain customers. Many start-up businesses however, see marketing as an expensive exercise that offers a low return on investment. As a result, marketing is often moved down the priority list or treated as an afterthought. In reality, effective and efficient marketing can be one of the best investments you can make to grow your business. There are many low-cost and no cost marketing techniques that can generate great results. Join in and learn the how to get started with little investment. • Introduction and Overview of Class • Why is Social Media So Important? • Difference in the type of Social Media • How to Structure your Social Media Life • Introduction and Overview of Class • Structure and Proper Marketing Planning • H ow to Strategically Budget Your Investments • How to Create a budget Tools Needed: Pen, Paper and Open Mind Tools Needed: Pen, Paper and Open Mind ZAN RAY LIFE/WORK HARMONY Sunday : 10:00AM - 11:00AM Monday : 10:00AM - 11:00AM Sunday : 1:00PM - 2:00PM Monday : 1:00PM - 2:00PM •Your definition of self-worth •How Your Prices mirror your self-worth •Changing and evolving your self-worth •Zan-Ray’s personal experience with changing/evolving, and self-worth This is a fun and interactive class! Receive Handouts, a self-worth discovery map, a path to increase revenue because of your new found self-worth, and have less fear about raising your prices. PAULA HUTCHINSON IF THE SALON WALLS COULD TALK Sunday : 1:00PM - 2:00PM Monday : 1:00PM - 2:00PM This year, Paula J. Hutchinson is back with a fresh and exciting class based off her upcoming book, If the Salon Walls Could Talk. This class features visual presentations, demonstrations and interactions to keep a class motivated. Every type of learner should walk away with the following: • BETTER COMMUNICATION WITH A CLIENT • FRESH IDEAS FOR SALON IMPROVEMENT • HOW TO DEMONSTRATE SIMPLE BUT PROPER TECHNIQUES FOR THE MAXIMUM PROFIT This class will make a person fall in love with the industry all over again. The utmost level of professionalism is waiting to be had in this class. Let your salon investment speak volumes for you. • Finding harmony in your life and work • Finding the fun and enjoyment in your life and work • Carving out time for yourself • Deliberate attention to self-care This is a thoughtful and interactive class with • Handouts • Self appointment activity schedule and prizes! After this class you’ll have a new understanding of harmony instead of balance, a beneficial blending of your life/work harmony, and a greater sense of personal control 2 EASY WAYS t o register! O n li n e a t w w w .t h e im .. .c a ll IMAGE is EVERYTHING 25 a g e e x p o .c om 6 8 7 7 .2 1 9 .3 9 7 LO DO YOUR PRICES REFLECT YOUR SELF-WORTH?