Houston Dentistry Volume 1 Issue 3 The Texas Center for Occlusal Studies | Page 16

real estate update

Using
Demographics
To Choose The Right Location For Your Practice
As one of the fastest growing cities in the country, Houston’s demand for dental services has increased significantly over the past
decade. With the rising population, the number of new dental offices has similarly increased, making the need for detailed analytics all the more crucial when selecting a location for a new practice.

Analyzing local demographics combined with competition research is the most helpful approach to selecting a location with a
likelihood for success. Using several methods to dig into the data
and better define the competitive landscape around a potential location, it is possible to identify areas with favorable statistics.

Review the Population Statistics

Understanding your potential client base is a crucial part to any
business, and when opening a new dental practice, you’ll need to
get a clear picture of who might be using your services. Population
statistics can give you some important insight about the types of
people who live in an area, and this data can prove useful in determining if a particular location is right for your office. Depending
on the type of practice that you are looking to open, examining different demographics will be important:

Income statistics. Examining the median income in a particular
area can determine the relative wealth of the population. If you
are catering your practice to clients with Medicaid, an area with a
lower income level would be the most attractive for your business.

1