times in multiple ways to maximize your chances of receiving
those reviews.
It is well known among advertisers that repetition and exposure
drive consumer action. The more often you put your message in
front of your audience, the more likely they are to remember it –
and take action.
These three steps will not guarantee a review after each appointment, but they have been proven to dramatically increase the
number of patient reviews a practice receives.
Those extra reviews will not only provide the social proof your
prospective patients are seeking, they will also increase your visibility in Google, other search engines and mobile apps.
Here are three simple tips to help you
get more reviews from your satisfied
patients.
Marc Fowler is President of Bullseye Media
in McKinney, Texas. Since 2007, they have
helped hundreds of dental practices across
the U.S. and Canada leverage the internet to
achieve their practice growth goals.
Use attention-getting signs in your
office to ask for reviews.
1
Place signs throughout your practice
prompting your patients to write a review.
You can place them in the waiting area, in
operatories and anywhere else a patient
may have idle time.
Marc can be reached by phone at
(214) 592-9393 or send an email to:
[email protected]
or visit OnlineDentalMarketing.com for
a complimentary customized Online
Marketing and Reputation X-Ray Analysis.
The signs can direct them to your Google+ or Yelp listings.
Or, as we do for our clients, you can build a “review funnel” page
and direct them there. Once on the page, patients see links to
important online directory listings. When designed properly,
your review funnel page will also dramatically reduce the
chances of a negative review being posted about you in a
public forum.
Hand out wallet-sized
Review Us cards.
Trusted advisors to dentists and their practices since 1997
Comprehensive Insurance Planning
Dental Risk Management Specialists
Train your team to hand out review cards
to each satisfied patient. The size of a business card, these tools are a great, physical
reminder to review your practice. Similar
to the in-office signs, the cards display the QR
code and URL to your review funnel page. The cards can include
your logo and colors to match your brand.
2
Follow up each appointment
with an email.
3
Thank the patient for allowing your practice to care for them, and then ask for a
review and provide a link to your review
funnel page.
While patient reminder systems automate the patient followup email, they usually direct patients to an internal reviews
page/website. The problem with this approach is that the
reviews sitting on the reminder provider’s server are not nearly
as visible in search engines as reviews posted on major review
websites. We recommend using the system to send the emails,
but include links in the email to direct the patient to external
review websites.
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